On the morning of December 5, 2017, at Hall C, the Food Science & Technology Club, in collaboration with Nielsen Vietnam, organized the December thematic session titled: “Consumer Research Methods and Market Research in Product Development.” The session was successfully held with enthusiastic participation from experts from Nielsen Vietnam and more than 300 Food Technology students.
Nielsen is the world’s leading media and information company, specializing in providing measurement data for media and markets, along with professional analyses for various industries across the globe. Nielsen maintains its leading position in marketing, consumer insights, television, online platforms, mobile networks, media intelligence, business publications, and trade shows. Clients rely on Nielsen’s information, market understanding, and analytical insights to support their marketing strategies and business solutions.
Established in Vietnam in 1993, Nielsen Vietnam is the country’s leading company in market research. It has the capability to conduct comprehensive surveys and provide deep knowledge of the Vietnamese market, ranging from qualitative and quantitative research, media measurement, and retail measurement. These services are provided through specialized teams based in Ho Chi Minh City and Hanoi, covering sectors such as fast-moving consumer goods, food, and pharmaceuticals.
During the sharing session, students had the opportunity to listen and exchange information with experts from Nielsen Vietnam. The experts openly and thoroughly shared their experiences related to consumer research and market research. Through this, participating students gained proper orientation and better preparation for their future careers. They also gained broader insights into the food market and a clearer understanding of the market research process used in food product development.
Some photos from the session:
We sincerely thank the members of the Food Science & Technology Club and the students of the Faculty of Food Technology for joining the program and interacting effectively with the speakers to make the session a success.
After the session, if you need more information related to the presented content or wish to provide feedback for future events, please contact the Food Science & Technology Club via its fan page:
https://www.facebook.com/clbkhoahocvacongnghethucpham/
The Club looks forward to your continued interest and participation in future thematic sessions.
Respectfully.